When medals are designed well, recipients feel seen. When they are designed badly, they feel generic. The difference usually comes down to planning, materials, and a clear design process. What should a custom medal achieve for an event or award? Custom Medals should clearly signal what was achieved and who is recognising it. That means the event name, category, and year need to be easy to find and easy to read. It should also feel appropriate for the audience. A school award, a charity 5K, and a corporate recognition programme all need different levels of formality, weight, and finish. Who is involved in designing a custom medal? Most medals are…